Social norm nudging for sustainable consumption

John Thøgersen

Chapter 4 in Research Handbook on Nudges and Society, 2023, pp 56-69 from Edward Elgar Publishing

Abstract: This chapter presents theory on social norms and social norms nudging as well as a review of empirical research on social norms nudging within the sustainability domain. It ends with a discussion of when and how social norms nudging is likely to be effective, both regarding specific campaigns and as an element in policy mixes to reach a social tipping point for sustainable consumption behaviors.

Keywords: Economics and Finance; Law - Academic; Politics and Public Policy General Academic Interest (search for similar items in EconPapers)
Date: 2023
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