Atmospheric creating and innovating

Margot Leclair

Chapter 38 in Elgar Encyclopedia of Innovation Management, 2025, pp 146-148 from Edward Elgar Publishing

Abstract: This entry explores the critical role of materials and bodies in creative and innovative processes, emphasizing the intricate interplay between these elements and their impact on affective dimensions. The concept of atmosphere, understood as a spatially diffuse version of affect, is crucial in understanding these intertwinings. The atmospheric approach sheds light on the complex connections between affect, space, and creativity within contemporary organizations. A case study in the fashion industry illustrates how materials and bodies within atmospheres influence the creative process, emphasizing the unpredictability of affective reactions. The study concludes by advocating for further exploration of atmospheric creativity and its political implications, challenging the simplistic notion of creativity as a casual activity and highlighting the need for a more comprehensive understanding of non-human factors in the creative and innovative processes.

Keywords: Atmospheres; Space; Sociomateriality; Affect; Creative work; Fashion design (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035306442
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