Radical creativity

Annika Blomberg

Chapter 49 in Elgar Encyclopedia of Innovation Management, 2025, pp 187-190 from Edward Elgar Publishing

Abstract: This entry discusses radical creativity, defined as creativity that departs from conventional thinking and challenges existing structures. In business and management literature, creativity is typically considered a tool for increasing the productivity and competitiveness of individuals, companies and societies; thus, it is seen as desirable and manageable. Consequently, creativity conceptualized in such a way encompasses improvements to existing practices that build on and reproduce conventional thinking. This kind of creativity is entwined with ideologies of infinite growth and increasing consumption and is thus unsustainable for the planet. To address the grand challenges we are facing, creativity needs radical rethinking. It has to be freed from the neoliberal discourse in which it is tied to productivity, growth and individuals as neoliberal subjects. There is a need for radical creativity that challenges unsustainable practices and the assumptions behind them and contributes to a more sustainable future.

Keywords: Radical creativity; Revolutionary creativity; Grand challenges; Sustainability (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035306442
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