Branded resale apparel programs: a response to collaborative consumption

Meegan Feori-Payne, Rebeca Perren and Stephanie J. Lawson

Chapter 10 in Understanding Collaborative Consumption, 2024, pp 125-141 from Edward Elgar Publishing

Abstract: Collaborative consumption in the apparel industry is on the rise, resulting in prolonged product life as resale marketplaces become increasingly mainstream. Brands continue to invest in these channels to sustain sales growth and engage customers, even in the face of competition with new products. This chapter examines the strategic deployment of branded resale programs in the apparel sector through a qualitative case study. Three key cases are presented, showcasing different approaches to launching resale channels, and ten factors are proposed for consideration during implementation. The chapter also discusses the opportunities and challenges of branded resale.

Keywords: Business and Management; Economics and Finance; Innovations and Technology (search for similar items in EconPapers)
Date: 2024
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