Crowdsourcing: a modern tool for robust research sampling

Jesse S. Michel, Gargi Sawhney, Gwendolyn Paige Watson and Robert R. Sinclair

Chapter 20 in How to Conduct and Publish High-Quality Research in Industrial-Organizational Psychology, 2025, pp 308-328 from Edward Elgar Publishing

Abstract: This chapter explores the use of crowdsourcing as a tool for collecting data in Industrial-Organizational (I-O) Psychology research. Crowdsourcing platforms like Amazon's Mechanical Turk, CloudResearch/TurkPrime, Prolific, and Qualtrics Panels offer diverse and cost-effective participant pools, facilitating rapid data collection for various research purposes. This chapter reviews the prevalence of crowdsourced samples in top-tier I-O journals, discusses the strengths and limitations of major crowdsourcing platforms, and provides best practice recommendations for ensuring data quality and integrity. By leveraging crowdsourcing, researchers can enhance the generalizability of their findings and address unique research questions, particularly in studies involving socially sensitive topics. This chapter emphasizes the importance of selecting appropriate platforms, employing robust fraud detection methods, and ensuring fair compensation for participants to maintain high research standards.

Keywords: Amazon Mechanical Turk; Crowdsourcing; Data collection; Industrial-organizational psychology; Prolific; Qualtrics Panels (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035307739
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/doi/10.4337/9781035307746.00029 (application/pdf)
Our link check indicates that this URL is bad, the error code is: 403 Forbidden

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:22114_20

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Jack Sweeney ().