Metaphorical reasoning

Claus D. Jacobs

Chapter 4.29 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 469-472 from Edward Elgar Publishing

Abstract: Social practices are inextricably linked to and enacted through language and in turn, language-in-use incarnates actions, intentions and interpretations of actors carrying out certain practices. Thus, a strategy-as-practice perspective has been very much interested in such discursive practices of how strategic actors mobilize and use linguistic resources – including figures of speech such as metaphors. Strategizing involves metaphorical reasoning. Metaphorical reasoning – a form of the broader concept of analogical reasoning – refers to understanding an often less familiar or abstract target domain in terms of a relatively familiar source domain. Rather than superficial similarities, metaphorical reasoning is mainly concerned with structural similarities that involve a semblance of the deep structures within source and target domain – whereby the characteristics of the source domain are mobilized to understand, explore and generate novel insights regarding the target domain.

Keywords: Metaphors; Language; Sensemaking; Embodiment; Images; Creativity (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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