Strategic communication

Loizos Heracleous

Chapter 4.49 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 538-539 from Edward Elgar Publishing

Abstract: The emergence of strategic communication as a field in its own right has taken shape through specialized publications such as the International Journal of Strategic Communication launched in 2007 and the Routledge Handbook of Strategic Communication published in 2015. A functional approach to strategic communication would consider questions such as how to frame a message for different audiences, what are the most effective channels to employ, and how to track effectiveness of such communications. From an applied perspective, strategic communication is practiced in different functions such as political outreach, marketing and public relations. Communications are essential for the firm to effectively interrelate with its internal and external stakeholders. These communications can relate to multiple purposes within an organization's stakeholder management approach.

Keywords: Strategic Communication; Purposeful communication; Organizational leaders; Organizational mission; Functional approach; Message framing (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/doi/10.4337/9781035315963.00148 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:22511_139

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Jack Sweeney ().