Strategic plans

Virpi Sorsa

Chapter 4.52 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 549-553 from Edward Elgar Publishing

Abstract: Everyday discourse emphasizes the informative role of strategic plans in the strategic management process in communicating management's intentions and ensuring that there is coordination within the organization where people are working toward strategic vision. This process reflects and reproduces some of the early work in strategic management theory in which the emphasis was put on planning activities such as the rational analysis of strategic choices and measuring these by profit and returns on investment or earnings. Less prevalent in popular media and in early theorizing, is the activity of crafting strategies and especially the strategic plan as a written document. Typically, however, the vision of direction for the organization is made explicit in a formal strategic plan. This entry introduces what Strategy as Practice research has discovered while studying strategic plans.

Keywords: Strategic plans; Strategy document; Artifact; Textual Agency; Genre; Intertextuality; Metatext; Discourse; Production; Consumption (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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