Trust

Dilek Zamantılı Nayır

Chapter 4.68 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 601-602 from Edward Elgar Publishing

Abstract: Strategies are a crucial aspect of daily organizational activity, and firms frequently utilize tools like Five Forces, strategic group maps, and the BCG growth-share matrix to build them. Whereas strategy tools are intended to be useful in dealing with the uncertainties associated with strategy making, others criticize an over-reliance on these ‘technologies of rationality’ as potentially inappropriate decision-making tools. In recent years, researchers have argued that strategy is socially created rather than just rational. Richard Whittington, for example, proposes that strategy should be examined with a ‘sociological eye’, looking not only at specific tools or actors, but also at the intricate interactions that people and ‘things’ participate in while conducting strategy.

Keywords: Trust; Strategies; Organizational activity; Strategy tools; Five Forces; Strategic group maps (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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