Markets as practice

Hans Kjellberg

Chapter 5.12 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 646-649 from Edward Elgar Publishing

Abstract: Markets have predominantly been viewed as “things out there”, as meso-level structures in the economy that firms must understand and adapt their strategies to, to be successful. Inspired by the sociology of translation (aka actor-network theory) and its performative idiom as introduced by Bruno Latour, the markets-as-practice (MaP) approach promotes a gestalt-switch in our view of this central part of firms’ operating environments. Rather than conceptualizing markets as things, it understands markets as the continuous outcomes of organizing, directing attention to the processes that produce markets rather than their ostensive properties at a given point in time. The aim of this entry is to introduce MaP, show how it developed in parallel to SAP, and present some research avenues that would benefit from integrating ideas from MaP and SAP.

Keywords: Markets; Practices; Actor Network Theory; Organizing; Sociology of translation; Practical accomplishment (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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