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Narrative

Anniina Rantakari and Jeannie Holstein

Chapter 2.20 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 180-183 from Edward Elgar Publishing

Abstract: Narratives have long played a key role in the humanities and social sciences inspired by key literary philosophers such as Bakhtin and Ricœur and becoming increasingly popular in management and organization studies. Narrative defined as a temporal discursive construction provides the means for individual, social, and organizational sensemaking. However, narratives are not solely linguistic constructions, but a multimodal construct that includes other forms of sensemaking and storytelling, in visual presentations for example. Furthermore, while narratives are conventionally seen as fully fledged, self-contained stories characterized by a clear beginning, middle, and end, narratives are often articulated in fragments as part of multi-voiced organizational discourse, often referred to as antenarratives.

Keywords: Narrative; Storytelling; Sensemaking; Multimodality; Discourse; Polyphony (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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