Normativity

Ignas M. Bruder

Chapter 2.21 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 184-186 from Edward Elgar Publishing

Abstract: Normativity is a concept that is usually associated with value-laden prescriptions. Often normative statements are juxtaposed with descriptive ones, stating that the latter only describe a situation (sometimes even with the ambition to be value-free), whereas normative statements contain a prescription regarding how the situation should be. However, there is more to normativity than just that: Often normativity takes the form of implicit value-ladenness, as discussed by theories of practice. SAP research is uniquely positioned to employ the concept of normativity in its studies because of its practice theoretical underpinnings. Despite the potential of normativity as a concept for enriching SAP research, it has been touched upon only rarely in SAP scholarship and thus provides an opportunity for future research to better understand strategizing by elucidating its normative dimension.

Keywords: Normativity; SAP; Value-ladenness; Practice theory; Ethics; Reflexivity (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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