Visual turn

Safoora Wajahat, Yvonne Breyer and Eric Knight

Chapter 2.44 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 278-283 from Edward Elgar Publishing

Abstract: Organizational studies experienced a visual turn emerging from the discursive and linguistic turn in the 1990s that gained momentum in the 2000s. Since then, visuals and visualizations have been conceptualized in various ways. For instance, the visual mode of meaning construction situates visuals in practice, strategic, dialogical, and documentary approaches. Likewise, visuals are instantiated as material objectives, cognitive stimuli and discourses that enable conversations, interpretations and sensemaking, emphasizing their communicative power. They hold distinct statuses and play varied roles in strategy research and practice depending on how they are approached and applied. This article will primarily focus on the strategic application of visuals in practice.

Keywords: Visual Turn; Strategy Practices; Visual Artifacts; Future-Making; Persuasion; SAP (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/doi/10.4337/9781035315963.00077 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:22511_70

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Jack Sweeney ().