Autoethnography

Alex Wright

Chapter 3.2 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 289-290 from Edward Elgar Publishing

Abstract: Autoethnography is a compound word made up of three distinct elements: auto, meaning self; ethnos meaning culture; and graphy meaning research process. It is closely related to, but differs from, ethnography in that autoethnographies focus on the experience of the author(s) in a particular cultural setting, whereas ethnographies tend to centre the rich cultural experiences an ethnographer observes and is (sometimes) a participant in. SAP researchers have been slow to commit to writing autoethnographies. This is somewhat puzzling as many SAP academics have been or will be required to undertake strategy work as part of their administrative, managerial and leadership roles in the universities where they are employed. Critically reflecting upon these experiences will reveal much about how strategists do strategy. They will also enlighten us about how the modern business or management school is managed.

Keywords: Autoethnography; Ethnography; Cultural setting; Research process; Personal experience; Cultural experiences (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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