De Certeau

Daniel Hjorth

Chapter 1.7 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 29-33 from Edward Elgar Publishing

Abstract: It is de Certeau as a great theorist of everyday cultures and practices that makes him central for research in SAP. De Certeau would make us turn towards practices of everyday ‘businessing’: e.g., convincing, valuing, funding, negotiating, purchasing, selling, engaging, and deciding that form multiple know-hows. How such practices condition strategy and are strategy's products would interest de Certeau. His interest in everydayness makes his perspective relational and processual. It is the silent history, context and backdrop, the genealogy of the event, what the dominant discourse and official historiography relate to as waste, that receives his attention. Learning from De Certeau how to hear the Other speak gives the SAP scholar a more grounded understanding of how strategies change through how people creatively make use of them.

Keywords: Michel de Certeau; Everyday practices; Tactics; Heterology; Transformation; Creativity (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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