Textual analysis

Cole E. Short

Chapter 3.17 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 349-352 from Edward Elgar Publishing

Abstract: Textual analysis encompasses a range of techniques for analysing and interpreting recorded language. In strategy work, this language arises from various sources, including annual reports, business plans, conversations, emails, internal memos, policy documents, presentations, press releases, quarterly earnings calls, and any other recorded ideas or speech. This entry highlights the key contributions of textual analysis methods to Strategy-as-Practice (SAP) research, examines overlooked limitations of topic modelling and word frequency-based methods, and discusses the emerging implications of generative AI and other embedding-based approaches to textual analysis.

Keywords: Textual Analysis; Qualitative Methods; Discourse; Computational Analysis; Topic Modeling; NLP (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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