On the incentives and rewards: Motivation and economic activity

George Kararach ()

Chapter 7 in Liberating Economics From Ideologies and Dystopia, 2025, pp 88-97 from Edward Elgar Publishing

Abstract: Incentives are foundational to any economy's working: they include strategies to influence consumers’ purchases, employee motivation and business location decisions. The term has, however, not always been yoked to economic activity per se. In recent times, the concept has been further developed by neoliberal economists such as Jeremy Bentham, Alfred Marshall and Paul Samuelson who believed incentives “set the tune” of behaviour by compelling rational economic action through the principles of methodological individualism, market equilibration and utility maximisation.

Keywords: Incentives; Individualism; Market equilibration; Utility-maximisation (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035316175
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