Sales skills for researchers

Colin Hughes

Chapter 17 in How to Keep Your Research Project on Track, 2024, pp 105-107 from Edward Elgar Publishing

Abstract: Gaining access to respondents can be a significant challenge and a source of frustration for many researchers. When seeking access, researchers often waste time speaking to non-decision makers and fail to sell the value of their research. This short vignette highlights the importance of sales skills for researchers.

Keywords: Business and Management; Education; Research Methods; General Academic Interest (search for similar items in EconPapers)
Date: 2024
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