Conclusion to Sport Management in Europe

Dominik Schwizer, Emmanuel Bayle, Christoffer Klenk and Michaël Mrkonjic

Chapter 21 in Sport Management in Europe, 2025, pp 331-337 from Edward Elgar Publishing

Abstract: The European model of sport is diverse but based on solidarity between grassroot, professional and elite sport. For example, different countries have different political frameworks, traditions and institutions. Sports governance plays a key role in this. It enables transparent, participatory and effective management in the public, non-profit and private sectors. Individual sport organizations face the challenge of clearly positioning themselves, using resources efficiently, and thus ensuring long-term competitiveness. Growing demands necessitate increasing professionalization. The need for training and continuing education in sport management is growing. Moreover, digitalization offers many opportunities but also numerous challenges. Modern technologies are transforming communication, influencing fan engagement, enabling new forms of data analysis and creating possibilities for innovative business models. Furthermore, inclusion and diversity are gaining importance in sport. Growing attention is being paid to ensure that sport is open and accessible to different population groups. Sustainability is being increasingly considered as a guiding principle. Social, ecological and economic responsibilities are more than ever before being demanded by society, business and politics. As a result, sport is faced with balancing economic, societal and political interests. The complex challenges facing sport require cross-sectoral collaboration and the creation of synergies through cooperation. Innovation, adaptability and value-based action are important prerequisites for facilitating change in sport management in the European context. This conclusion provides insights into the various fields of activity in modern sports management in Europe and offers young professionals and other interested parties illustrative examples of how managers in the various sectors of sport deal with these challenges.

Keywords: Sport management; European model of sport; Competencies; Governance; Professionalization; Digitalization (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035333134
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