FinTech: making finance fun

Karen P.Y. Lai

Chapter 13 in A Research Agenda for Economic Geography, 2025, pp 175-188 from Edward Elgar Publishing

Abstract: By mobilizing new socio-technical knowledge and engagement that highlight the “fun,” “entertaining,” and “aspirational” dimensions of finance, FinTech is changing the financial knowledge and practices of everyday consumers in distinctive ways. This chapter highlights three research themes regarding why making finance fun matters. First, the merging of social media as entertainment and as sources of financial advice is leading to the rise of an influencer economy, and these “finfluencers” are shaping everyday financial practice that could generate new and unequal risk outcomes. Second, the use of gamification techniques to capture user attention and data is configuring user behavior to reward certain financial practices, and shaping the business strategies of banks and FinTech firms to enhance their intermediary positions. Third, the combined impacts of finfluencers and gamification in everyday financial practice could change how the children and youth markets are being engaged and mobilized in changing financial subjectivities.

Keywords: FinTech; Finance; Consumers; Social media; Gamification; Children (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035339914
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