Cultural discourses in sport, sports media and sports gaming: an international perspective

Jacco van Sterkenburg

Chapter 16 in Handbook on Sport and Culture, 2025, pp 233-245 from Edward Elgar Publishing

Abstract: This chapter will provide an overview of discourses surrounding racial diversity in various manifestations of international sport and how these discourses relate to the formation of culture. The focus will be on key domains of everyday meaning-making on race/ethnicity: sports media, online sport consumption, sport leadership, and sports video games. The overview will illustrate how cultural discourses on sport are omnipresent and can play a powerful role in shaping people's ideas about their own and other people's bodies, thereby creating and sustaining (and sometimes challenging) existing cultural hierarchies and relations of power. A particular focus will be on men's football as a cultural practice that is characterized by its global appeal and display of diversity on the pitch and homogeneity in leadership. Intended and unintended consequences for meanings given to race and ethnicity inside sport and within wider cultural and social contexts will be discussed. The chapter will not only provide a reflection on existing scholarship but also present suggestions for a future research agenda.

Keywords: Discourse; Sports; Race; Ethnicity; Media; Gaming; Culture (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035339976
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