Digital sport consumption cultures

Carleigh Yeomans, Adam Karg and Samuel Duncan

Chapter 18 in Handbook on Sport and Culture, 2025, pp 264-279 from Edward Elgar Publishing

Abstract: This chapter defines digital sport as innovative blends of technology and traditional sport that create immersive experiences for both spectators and participants. Through several key real-world examples, the chapter explores the landscape of digital sports, focusing on the distinctive elements of Esports and the role of cutting-edge technologies like VR, AR, and blockchain. It examines the cultural norms and practices within digital sport communities, analysing how these communities cultivate unique identities and foster social connections. By applying frameworks such as Hofstede's Cultural Dimensions and Social Identity Theory, the chapter offers insights into the structure, organisation, and cultural dynamics of these communities.

Keywords: Communities; Culture; Engagement; Innovation; Sport; Technology (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035339976
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