Strategic and tactical analysis: part I

Hassan Qudrat-Ullah ()

Chapter 4 in Understanding Advanced Decision Making, 2025, pp 87-103 from Edward Elgar Publishing

Abstract: This chapter explores the fundamental components of strategic and tactical decision making in organizational management. Delving into the distinctions between these decision-making processes, the chapter discusses key aspects, such as the level of analysis, time horizon, degree of uncertainty, types of goal, challenges, and benefits. Drawing on insights from prominent scholars and experts, it highlights the critical role of strategic analysis in complex situations, emphasizing the need for a comprehensive approach that integrates internal and external information. The chapter introduces various methods and tools, including SWOT analysis, PESTEL analysis, Porter's Five Forces, and the VRIO framework, offering systematic approaches for identifying strategic options. Real-world case studies, such as Amazon's HQ2 deal, Netflix's streaming strategy, and Tesla's innovation strategy, provide practical insights into effective strategic decision making. The chapter concludes by underlining the dynamic nature of strategic decision making, emphasizing continuous adaptation, a clear understanding of the competitive landscape, and a proactive approach to change.

Keywords: Strategic decision making; Tactical decision making; Level of analysis; Time horizon; Degree of uncertainty; Type of goals; Challenges and benefits; Internal and external information; Quantitative and qualitative data; Strategic analysis; SWOT analysis; PESTEL analysis; Porter's Five Forces; VRIO framework; Case studies in decision making (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035346233
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