Corporate narrative shifts and implications for forecasting

Nicholas Mangee ()

Chapter 7 in Narrative Analytics and Stock Market Forecasting, 2025, pp 76-86 from Edward Elgar Publishing

Abstract: This chapter provides an analysis of shifting narratives for Tesla, a firm particularly exposed to the arc of story dynamics in the face of uncertainty. The analysis focuses on the narrative gyrations leading up to, during, and following the firm's Q1 2024 earnings announcement. Rarely does a case study jump out so fittingly for the overarching thesis: narratives are employed by investors to help provide rationale when forecasting in times of instability, interpretative change, and, thus, high uncertainty. A detailed chronology of news and accompanied analytics throughout the three stages is provided with explicit emphasis on the shifting narrative that ultimately dominated the forecasting strategies of market participants after the earnings announcement. Accompanying the analysis is an identification of the entities driving the incumbent narratives, those catalyzing the shift, and those reinforcing the dominant story thread.

Keywords: Tesla narrative; Tesla earnings announcement; Tesla news (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035357598
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