How AI can be used in film and video

Eli Noam

Chapter 15 in Video 2040, 2026, pp 274-286 from Edward Elgar Publishing

Abstract: This chapter explores the transformative role of artificial intelligence (AI) in the film and video industry. AI is revolutionizing various aspects of video production, from audience research and scriptwriting to post-production editing and marketing. With AI tools, filmmakers can generate content, enhance video quality, and personalize recommendations for viewers. AI can also assist in audio production, such as creating voiceovers, soundtracks in multiple languages, and composing music. Furthermore, AI is being used in marketing and distribution, refining content recommendations, and analyzing viewer behavior. The chapter discusses the potential benefits and challenges of integrating AI into video production, including the risk of inundating platforms with amateur productions and the need for effective management of AI-generated content. As AI technology continues to evolve, it is likely to have a profound impact on the future of the film and video industry.

Keywords: AI Film Production; Video Editing; Automated Content Generation; Post Production; AI-powered Video Marketing; Machine Learning in Media (search for similar items in EconPapers)
Date: 2026
ISBN: 9781035358168
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