 Hyper-personalisation as a part of the sustainable business model in Industry 5.0Izabella Krzemińska and Jakub Rzeźnik Chapter 6 in The Twin Digital and Green Transition, 2026, pp 102-117 from Edward Elgar Publishing Abstract: This chapter discusses the challenges of Industry 5.0 and the benefits and paradoxes associated with hyper-personalisation. It presents research on the construction and testing of a solution supporting hyper-personalisation (a model for smartphone applications), which addresses these challenges and paradoxes. This smartphone application processes minimal amounts of data locally to predict the user's personality profile, allowing for precise service adjustments without violating privacy. The chapter also highlights how hyper-personalisation contributes to the twin transition by facilitating a seamless digital transformation while promoting sustainability through efficient use of resources and waste reduction. It also addresses business challenges such as scalability, user privacy, and social responsibility, which are essential for sustainable development. Notions such as user well-being and business ethics in the context of sustainable growth are also discussed. Keywords: Personalisation; Artificial intelligence (AI); Hyper-personalisation; Industry 5.0; Responsible AI; Privacy; User well-being; Sustainable development (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:24685_6 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Chapters from Edward Elgar Publishing |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.