Justifying Companies’ Marketing Models for a Winning Business Strategy

V. A. Bondarenko and E. V. Pisareva

A chapter in Contemporary Issues in Business and Financial Management in Eastern Europe, 2018, vol. 100, pp 41-48 from Emerald Group Publishing Limited

Abstract: This chapter addresses issues within the marketing orientation business in Russia and identifies the demand for marketing models to increase consumer orientation. The chapter reveals the approaches used to organize effective marketing models including national business-specific features. The authors show the importance of the marketing frameworks in emerging markets. A number of conclusions have been drawn on the most popular marketing tools.

Keywords: Marketing model; company; emerging markets; business; marketing tools; business strategy; M31; L21; L29 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:eme:csefzz:s1569-375920180000100006

DOI: 10.1108/S1569-375920180000100006

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