Analysis of Individual Entrepreneurship Activity Strategies

Yu.G. Chernysheva and G. I. Shepelenko

A chapter in Contemporary Issues in Business and Financial Management in Eastern Europe, 2018, vol. 100, pp 83-91 from Emerald Group Publishing Limited

Abstract: The authors investigate the essence of individual entrepreneurship activities’ strategy; they provide characteristics of survival, growth, and product strategies; they also prove the reasons for overwhelming use of survival strategy compared to growth strategy to ensure individual entrepreneurship activities. The importance of forming a proper product strategy to survive in the severe competition is shown. The authors suggest estimating the compliance of the chosen strategy with the potential and opportunities of an entrepreneur and assessing risks built in the strategy. The authors also suggest monitoring the growth goals and controlling their compliance with the chosen strategy.

Keywords: Strategic development of individual entrepreneurship; growth and survival strategies; product strategy growth goals; economic development; business risks; L26; M21 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:eme:csefzz:s1569-375920180000100010

DOI: 10.1108/S1569-375920180000100010

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