Managing Human Resources in Digital Marketing

Harreet Kaur, Deepali Sodhi, Rashmi Aggarwal and Uma Shankar Yadav

A chapter in Digital Transformation, Strategic Resilience, Cyber Security and Risk Management, 2023, vol. 111C, pp 155-162 from Emerald Group Publishing Limited

Abstract: This study aims to discover and carefully review the academic works pertinent to the concepts and elements of how human resources (HRs) can be managed through digital marketing and its benefits and model of implementation. The HR industry has seen digital transition businesses align their HR practices with cutting-edge technologies. Despite this, there are still numerous areas where conventional HR assessments must be improved. Therefore, it is important to discover why digital marketing is necessary for conducting HR practices. The literature search found numerous published papers demonstrating the applicability of managing HRs through digital marketing. The review provided a comprehensive yet condensed overview of the philosophy behind adopting online platforms for HRs operations. The terms ‘Human Resources in Digital Marketing’ and ‘Recruiting using Digital Marketing’ were used to locate many original, peer-reviewed papers. The evidence suggests that the research was sufficiently reliable and valid. It is recommended to use digital marketing tools and techniques to facilitate the hiring process and improve the management of HR professionals.

Keywords: Human resources; digital marketing; recruitment; e-HRM; artificial intelligence; recruiting (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eme:csefzz:s1569-37592023000111c009

DOI: 10.1108/S1569-37592023000111C009

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