Application of Technology Acceptance Model (TAM) on Digital Promotion Media for Tourism in Pontianak City

Jessica Christella Hidayat and Taufik Faturohman

A chapter in The Finance-Innovation Nexus: Implications for Socio-Economic Development, 2024, vol. 34, pp 195-203 from Emerald Group Publishing Limited

Abstract: Pontianak City, the capital of West Kalimantan, has a unique characteristic that is rarely found in other cities. Therefore, Pontianak needs to develop tourist attractions that provide tourism-supporting facilities and improve its promotional media to spread its tourism potential. This study aims to find the factors influencing the behavioural intention of using digital catalogues which will contribute to the literature in tourism marketing to advance the unexplored tourism potential with the help of digital catalogues. It was found that perceived usefulness, perceived ease of use, and the amount of information significantly influence behavioural intention to use digital catalogues.

Keywords: Digital catalogue; tourism; technology acceptance model; behavioural intention; Indonesia; Z32 tourism and development (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eme:isetez:s1571-038620240000034015

DOI: 10.1108/S1571-038620240000034015

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