PRODUCTION MATTERS: CONSUMERISM AND GLOBAL CAPITALISM IN VIETNAM

Elizabeth F Vann

A chapter in Anthropological Perspectives on Economic Development and Integration, 2003, pp 225-257 from Emerald Group Publishing Limited

Abstract: This essay examines a common assertion among middle-class shoppers in Ho Chi Minh City, Vietnam, that place of manufacture, rather than brand markers, largely determines the quality of goods. For shoppers in Ho Chi Minh City, unity of place, people, raw materials, and trade secrets at the source – a corporation’s home country – is essential to the production of high quality goods. This stands in contrast to the brand logic through which corporations outsource their production presumably without compromising product quality. By privileging production sites over brands, shoppers in Ho Chi Minh City interpret the recent increase of famous foreign brand name goods in Vietnam as an increase of domestic, rather than foreign goods.

Date: 2003
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.emerald.com/insight/content/doi/10.101 ... d&utm_campaign=repec (text/html)
https://www.emerald.com/insight/content/doi/10.101 ... d&utm_campaign=repec (application/pdf)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eme:reanzz:s0190-1281(03)22008-4

DOI: 10.1016/S0190-1281(03)22008-4

Access Statistics for this chapter

More chapters in Research in Economic Anthropology from Emerald Group Publishing Limited
Bibliographic data for series maintained by Emerald Support ().