Doing Difference: The Performance of Order in the Market for Islamic Fashion in Berlin

Robert Birnbauer

A chapter in Infrastructure, Morality, Food and Clothing, and New Developments in Latin America, 2021, vol. 41, pp 163-184 from Emerald Group Publishing Limited

Abstract: When it comes to the analysis of markets, difference has been described as a tool for competition and for carving out specific target groups. Once it is taken as factual, the significance of difference for market processes is undoubted. Taking a practice theoretical perspective at the market for Islamic fashion in Berlin, this paper explores what comes before. It intends to investigate not only the effects of difference but also its performance. Investigating how difference is accomplished by entrepreneurs as active agents of the market will also shed light on the societal surroundings of the market and the ways in which it is embedded in its sociocultural and discursive environment, hence highlighting the significance of its context for economic action, and vice versa.

Keywords: Difference; distribution; Islamic fashion; market anthropology; practice theory; transnational entrepreneurship (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:eme:reanzz:s0190-128120210000041008

DOI: 10.1108/S0190-128120210000041008

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