Branding Strategy in Cambodia

Yugo Nagata

No 2024-RPR-07b in Books from Economic Research Institute for ASEAN and East Asia (ERIA)

Abstract: Phase 2: This Final Report on ‘Branding Strategy in Cambodia: Phase 2’ continues the work initiated in ‘Branding Strategy in Cambodia: Phase 1’. While Phase 1 focused on elucidating Cambodia's intellectual property systems and regulations pertaining to trademarks and geographical indications, including digital transformation, Phase 2 extends this research with detailed case studies of 25 distinguished companies and startups from Cambodia, each with unique branding strategies. This report examines how these companies utilise their branding, providing insights into the history of the brand, branding concepts, marketing aims, methods of branding, and the effectiveness of their strategies. This report concludes our comprehensive research on branding strategy in Cambodia with an in-depth analysis of the findings.

Date: 2024
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https://www.eria.org/uploads/Research-on-Branding- ... Cambodia-Phase-2.pdf

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Persistent link: https://EconPapers.repec.org/RePEc:era:eriabk:2024-rpr-07b

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