Lapses, infidelities, and creative adaptations: Lessons from evaluation of a participatory market development approach in the Andes

Douglas Horton, Emma Rotondo, Rodrigo Paz Ybarnegaray, Guy Hareau, Devaux, André and Graham Thiele

Chapter 13 in Innovation for inclusive value-chain development: successes and challenges, 2016, pp 411-440 from International Food Policy Research Institute (IFPRI)

Abstract: Chapter 13 (Horton et al.) tries to assess the impact of a PMCA. The chapter provides a clear example in which neither experimental nor quasi-experimental approaches could be implemented. In PMCA, practitioners gather various market-chain actors together to brainstorm ideas for new agricultural products and better ways to market existing crops. PMCA was created both to link smallholders to markets through innovation, and to evaluate participatory interventions. Chapter 13 (Horton et al.) evaluates eight PMCA interventions, four of which they exclude from in-depth analysis because of significant departures from the PMCA protocol.

Keywords: value chains; retail marketing; transport; farmers organizations; smallholders; market access; trade; wholesale marketing; producer organizations; food processing (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:fpr:ifpric:9780896292130-13

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