E-Promotions: The Value of E-mail Marketing
No 249 in IDB Publications (Books) from Inter-American Development Bank
Recent improvements in the Internet are revolutionizing the way companies market their services. This book examines the effectiveness of e-mail promotion as a complement to marketing strategies used by booksellers.
Keywords: Direct marketing; e-mail management; e-mail marketing; e-mail promotions; Internet; Web; interactive marketing strategies; technology; publications; online booksellers (search for similar items in EconPapers)
References: View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
https://publications.iadb.org/publications/english ... E-mail-Marketing.pdf (application/pdf)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:idb:idbbks:249
Access Statistics for this book
More books in IDB Publications (Books) from Inter-American Development Bank Contact information at EDIRC.
Bibliographic data for series maintained by Felipe Herrera Library ().