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E-Promotions: The Value of E-mail Marketing

Gerardo Giannoni

No 249 in IDB Publications (Books) from Inter-American Development Bank

Abstract: Recent improvements in the Internet are revolutionizing the way companies market their services. This book examines the effectiveness of e-mail promotion as a complement to marketing strategies used by booksellers.

Keywords: Direct marketing; e-mail management; e-mail marketing; e-mail promotions; Internet; Web; interactive marketing strategies; technology; publications; online booksellers (search for similar items in EconPapers)
Date: 2011
ISBN: 9781886938823
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Persistent link: https://EconPapers.repec.org/RePEc:idb:idbbks:249

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