Entrepreneurship Education, Democratic Empowerment and Subjective Well-Being

Zsuzsanna Horvath
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Zsuzsanna Horvath: College of Commerce, Catering and Tourism, Budapest Business School, Hungary

from International School for Social and Business Studies, Celje, Slovenia

Abstract: Tourism growth forecasted for 2012 exceed global GDP growth and tourism students, in order to be competitive in this increasingly creative industry sector, need to have the ammunition to design and deliver memorable experiences. However, owing to the general feeling of disillusionment and democratic deficit, coupled with inefficient entrepreneurship education, this ammunition is far from being complete. Furthermore, in order to adopt sustainable development on the societal level, it would be of utmost importance to encourage future generations to become active and take the reins of future in their own hands. The results of the European Social Survey on attitude changes of EU member states and candidate countries, demonstrate loss of confidence affecting new democracies such as Hungary. The loss of confidence is clearly observed in the younger generations, which no longer have any conventional models for achievement on either on personal or societal level. The hypothesis of this paper is that responsible entrepreneurship education will be able to bridge the gap between perceived need for empowerment and active involvement in democratic decisionmaking processes and this will ultimately result in heightened level of subjective well-being of the younger generations. This hypothesis then is tested on a cohort of 212 tourism students and the extent to which democratic participation and empowerment is perceived necessary for their future is analysed.

Keywords: tourism education; democratic deficit; entrepreneurship education; empowerment; subjective well-being (search for similar items in EconPapers)
Date: 2012
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