Selected Issues in Global Health Communications

Edited by Muhiuddin Haider, Heather Nicole Platter and Bridget Higginbotham

in Books from IntechOpen

Abstract: This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter.

JEL-codes: I10 (search for similar items in EconPapers)
Date: 2018
ISBN: 978-1-78923-789-4
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Chapters in this book:

Healthcare Message Design toward Social Communication: Convergence Based on Philosophical and Theoretical Perspectives

Jiyoung An and Jinkyung Paik

Introductory Chapter: Global Health Communication - Focused Issues and Challenges

Muhiuddin Haider and Anton Schneider

Social Marketing and Health Communication: A Case Study at the Brazilian Federal Senate

Paulo Ricardo Meira, Ilana Trombka and Daniele Mendes

Social Marketing for Health: Theoretical and Conceptual Considerations

Mohsen Shams

Using Sensemaking Theory to Improve Risk Management and Risk Communication: What Can We Learn?

Emily Haas and Patrick Yorio

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Persistent link: https://EconPapers.repec.org/RePEc:ito:pbooks:5244

DOI: 10.5772/intechopen.72462

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