Modern Perspectives in Business Applications

Edited by Syed Abdul Rehman Khan and Selay Ilgaz Sumer

in Books from IntechOpen

Abstract: This book is unique! Until now, purchasing and supply management books have had a primarily domestic outlook. However in this book, important issues related to sales management and supply management are handled with a modern perspective. This book has global vision tied into management principles based on an understanding of the sales management and basic job of purchasing and supply management, as all authors have held high-level positions directing the effort. Distinguished researchers from prestigious universities have written chapters and case studies from real-world events that challenge the brightest minds.

JEL-codes: M31 (search for similar items in EconPapers)
Date: 2020
ISBN: 978-1-78984-972-1
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Book downloadable chapter-by-chapter

Chapters in this book:

Empowerment of the Sales Forces in 2000s

Leslier Valenzuela-Fernandez and Francisco Javier Villegas Pinuer

Insight-Driven Sales Management

Hesham Dinana

Introductory Chapter: Purchasing and Supply Management

Syed Abdul Rehman Khan

Organizational Capabilities, Value Cocreation, and Marketing Innovation: How Well Are We Prepared to Face Future Challenges?

Leslier Valenzuela-Fernandez and Natacha Penaloza

Prologue: Marketing in the Modern Age

Selay Ilgaz Sumer

Role of Visibility in Supply Chain Management

Zulkaif Ahmed Saqib, Khubaib Ahmed Saqib and Jane Oh Jin

Sourcing and Manufacturing in the Market Region

David Newlands and Fawaz Baddar Al Hussan

Supply Management of Rental Housing Facilities: Effect of Changes in the Quality of Housing Equipment in the Tokyo Housing Rental Market

Chihiro Shimizu and Takeshi So

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Persistent link: https://EconPapers.repec.org/RePEc:ito:pbooks:6303

DOI: 10.5772/intechopen.82778

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