Customer Relationship Management - Contemporary Concepts and Strategies

Edited by Tahir Mumtaz Awan and Zohaib Riaz Pitafi

in Books from IntechOpen

Abstract: Customer relationship management (CRM) has gone beyond traditional frameworks and immersed itself in innovative strategies. Customer Relationship Management - Contemporary Concepts and Strategies is a highly influential book. This book examines the dynamics in CRM due to cutting-edge technologies and human-centric approaches that redefine businesses' engagement with their customers. Moreover, this book offers an all-inclusive view of the current and future topography by investigating the deep impact of emotional intelligence on customer loyalty and coupling the transformative power of AI. Further, we provide a robust guidebook for our readers by integrating theoretical foundations with practical applications. We provide an outline to businesses for effective CRM strategies and fostering sustainable customer relationships. This book also addresses CRM implementation across diverse markets and cultures by offering a unique perspective on the universal and adaptable nature of customer management strategies. The insights presented in this book are vital for businesspeople, managers, and researchers so that they may leverage CRM as a strategic tool for their respective success.

JEL-codes: M10 (search for similar items in EconPapers)
Date: 2024
ISBN: 978-0-85014-249-5
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https://www.intechopen.com/books/8574 (text/html)
Book downloadable chapter-by-chapter

Chapters in this book:

Emotional Intelligence and Customer Loyalty

Kenneth Lawrence Wanjau

Humanizing CRM: Appealing to Intuition, the Senses and Emotions to Optimize Customer Relationships

Francisco J. Quevedo

Integrating Social Media in CRM: Engaging Customers on Digital Platforms

Tahir Mumtaz Awan and Zohaib Riaz Pitafi

Perspective Chapter: Beyond Mobile - How AI Is Expanding the Ways Businesses Can Interact with Their Clientele

James Adam Rowe

Perspective Chapter: Optimizing the Brand-Product Narrative for a Direct-to-Consumer Webstore

Gerard Loosschilder and Diana Garoseanu

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Persistent link: https://EconPapers.repec.org/RePEc:ito:pbooks:8574

DOI: 10.5772/intechopen.111023

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