A Proposal for Brand Analysis with Opinion Mining

Francisco Moreno, Gustavo Andres Angarita Velasquez and Gustavo Leon Preciado Jimenez

A chapter in E-Business - State of the Art of ICT Based Challenges and Solutions from IntechOpen

Abstract: The popularity of e-commerce sites has increased the availability of product reviews, most of which are overlooked by customers because of their large number. Opinion mining, a discipline that aims to extract people's opinions regarding some topic from reviews, was developed to address this situation. However, the individual interpretation of the reviews is not enough to take advantage of the massive datasets available on the web; a meaningful summary of the set of opinions is necessary to give users an overall insight into the opinions. We propose a system to extract information from Amazon product reviews, which focuses on a time-varying comparison among different brands in a given Amazon product department. In this system, the results are summarized so that users can get a representative and detailed overview of the opinions of (possibly) hundreds of other users regarding the strong and weak points of several brands. This information can be used by customers who want to find high-quality products, or by the enterprises themselves, which could find the aspects with a higher impact in the public perception.

Keywords: e-commerce; temporal evolution; brand perception; aspect-level sentiment analysis; Amazon product reviews; summarization (search for similar items in EconPapers)
JEL-codes: L81 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:108828

DOI: 10.5772/66567

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