Taking Corporate Social Responsibility as Growth Strategy

George Yungchih Wang

A chapter in Corporate Governance and Strategic Decision Making from IntechOpen

Abstract: Corporate social responsibility (CSR) has been of great interest to many practitioners and researchers. Although this topic has been in hot discussion for the past few decades, many concerns and debates remain. In recent years, increasing evidence has demonstrated that there exists a positive relationship between CSR and firm performance, which negates conventional thought that CSR is an unavoidable additional cost to a firm. In fact, CSR can facilitate a positive value of a firm from the perspectives of marketing, innovation, management, and ownership. Thus, this chapter argues that CSR should not merely serve for the window-dressing purpose, yet it should be incorporated into practical business operations and then become key corporate growth strategy as a firm grows in size.

Keywords: corporate social responsibility (CSR); corporate social performance; stakeholder; growth strategy (search for similar items in EconPapers)
JEL-codes: Q56 (search for similar items in EconPapers)
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.intechopen.com/chapters/55548 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:118162

DOI: 10.5772/intechopen.69028

Access Statistics for this chapter

More chapters in Chapters from IntechOpen
Bibliographic data for series maintained by Slobodan Momcilovic ().