Social Entrepreneurship: Case Study in Unilever Food Solutions' Trusted Hands Food Safety Online Training Program

Pinar Basar

A chapter in Entrepreneurship - Trends and Challenges from IntechOpen

Abstract: The social entrepreneurship is important in meso (organizational) and macro (policy-making) levels. This paper focuses on a case study in Turkey. "Trusted Hands Food Safety Online Training Program" by Unilever Food Solutions is examined as an example of social entrepreneurship. It is aimed to support food safety awareness in the industry to create and certificate the chefs. Unilever Food Solutions has received the Food Security Special Award, a project developed and implemented by the Food Safety Association. In the first year, 5000 chefs in Turkey intended to complete the education of this field and to have a certificate. It started with the support of professional associations. The sustainability and private sector involvement plays an essential role in this case, which is such an important issue such as health and hygiene.

Keywords: social entrepreneurship; social value; business models; innovation; sustainability; social impact; bottom or base of the pyramid (BOP); growing inclusive markets (GIM); business opportunities (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:121629

DOI: 10.5772/intechopen.70955

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