Connect-Active: An Innovative Recruitment Model for Potential Volunteers in Nonprofit Organizations

Bernadene Erasmus

A chapter in Selected Aspects of Non-Profit Organisations from IntechOpen

Abstract: The challenge to improve the recruitment and sustainability of a strong volunteer force within nonprofit organizations gains momentum at a time when the impact of a worldwide ageing population has the potential to stretch community services, which are heavily reliant on this "free resource," to the limit. Adroit management practice becomes critical within a complex environment in which a "one-size-fits-all" strategy is obsolete. This study of a faith-based hybrid organization in Australia uses a cross-disciplinary, multidimensional approach to develop the connect-active model (CAM) for volunteer recruitment strategy. Facilitated by a visual tool, the model depicts the interrelated and multi-faceted elements impacting on the initial volunteering process: recruitment. The proposed chapter will discuss an innovative and individualized approach to volunteer recruitment with the aim of increasing volunteer numbers in nonprofit organizations.

Keywords: volunteering; faith-based; recruitment; management (search for similar items in EconPapers)
JEL-codes: M21 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:194458

DOI: 10.5772/intechopen.86372

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