The Role of Reviews in Decision-Making

Shaoqiong Zhao

A chapter in Application of Decision Science in Business and Management from IntechOpen

Abstract: With the rise of social media such as blogs and social networks, these interpersonal communication expressed by online reviews has become more and more important as an influential source of information both for the managers and for the consumers. In-depth purchasing-related information is made available to markers. Now we can utilize this new source of information to understand how consumers evaluate products and make decision in relation with it. Since reviews are text data, new ways to analyze the data is needed and text-mining plays the role here together with the help of traditional statistical methods. With these methods, we can examine the contents of reviews and identify the key areas that impact consumers' decision-making.

Keywords: reviews; text-mining; decision-making; consumers; analytics (search for similar items in EconPapers)
JEL-codes: D7 (search for similar items in EconPapers)
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.intechopen.com/chapters/68594 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:198017

DOI: 10.5772/intechopen.88556

Access Statistics for this chapter

More chapters in Chapters from IntechOpen
Bibliographic data for series maintained by Slobodan Momcilovic ().