Medical Communication and SARS-CoV-2: Novel Approaches to Global Health Crises Communication as Called for by the W.H.O

Jonathan Comyn De Rothewelle

A chapter in Ultimate Guide to Outpatient Care from IntechOpen

Abstract: This analysis of medical comics has been conducted to respond to the WHO's call for health communication research during global health crises. This analysis uses a lens composed of the theories of semiotics, communication, and biomedical ethics, to assess the communicative value of SARS-CoV-2 comics as a form of health communication. The findings of this analysis show that medical comics could fulfil, in part, the WHO's call for more research on health communication during pandemics, suggesting that comics could be ethically and effectively used to disseminate information. The findings recommend a broader scope of the research of comics in medicine and call for standardized guidelines for their use.

Keywords: COVID-19; public health; medical communication; health humanities; discursive analysis; medical comics; patient education (search for similar items in EconPapers)
JEL-codes: I11 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:223403

DOI: 10.5772/intechopen.95943

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