Upsurge of Online Shopping in Malaysia during COVID-19 Pandemic

Krishna Moorthy, Te Nian Ci, Aufa Amalina Kamarudin, Normala S. Govindarajo and Loh Chun Ting

A chapter in A New Era of Consumer Behavior - In and Beyond the Pandemic from IntechOpen

Abstract: The aim of this study is to assess the factors, perceived usefulness (PU), perceived ease of use (PEOU), subjective norms (SN), perceived risk (PR) and situational influences (SI)) that influence the consumers' behavioral intention to use online shopping during the Coronavirus time. This research has adopted the Technology Acceptance Model (TAM) as its theoretical base. This research is a quantitative research wherein data were collected through online questionnaire using convenience sampling method. A total of 203 valid samples were collected from Malaysian respondents from selected States. Then, single and multiple linear regression analysis were conducted to test the hypotheses. The results concluded that perceived usefulness, perceived ease of use and situational influences have significant influence on Malaysian consumers' behavioral intention to adopt online shopping during pandemic times. However, subjective norms and perceived risk have showed an insignificant relationship with consumers' behavioral intention. The findings have implications for Malaysian government and SME companies in Malaysia in promoting online business.

Keywords: online shopping; Covid-19; movement control order; technology acceptance model; Malaysia (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:264152

DOI: 10.5772/intechopen.108049

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