Accommodating Individual Differences: Tailored Messages to Improve the Effectiveness of Message Delivery for Self-Management of Chronic Diseases

Kyung Jung Han

A chapter in Health Literacy - Advances and Trends from IntechOpen

Abstract: User-generated content and platforms on personal health management through apps are commonly used these days as individuals can share their information with others and customize the platform of any media or software/website by their information gathering patterns. For example, a 7-year-old boy familiar with YouTube may view some subscribed channels to learn more about the gummy bear vitamin he takes daily. However, an 80-year-old woman may have trouble gathering information about the 50+ women's vitamin products and whether it is okay to take them without conflicting with her current health condition, unless she calls her health providers or visits a local pharmacy directly. Likewise, this chapter will further discuss the effectiveness of individual behavioral changes by tailored messages with individual differences. An experimental study will be introduced, exploring individual differences to examine health messages. Ultimately, with differences in value orientation, we can consider constructing individualized or tailored health messages. Therefore, more effective ways of creating tailored health messages for technology-based health management interventions will be considered, helping self-management of chronic diseases.

Keywords: health management intervention (HMI); chronic diseases; psychological reactance; health literacy; experiment (search for similar items in EconPapers)
JEL-codes: I11 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:268393

DOI: 10.5772/intechopen.106974

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