Evolving Marketing Trends in the Era of COVID-19: A Shifted Landscape

Michael Mncedisi Mncedisi Willie

A chapter in Post-COVID Tourism - Tendencies and Management Approaches from IntechOpen

Abstract: The marketing arena experienced a profound shift, particularly highlighted amidst the COVID-19 pandemic, resulting in a considerable alteration of the industry's competitive dynamics. This study explores the evolving marketing trends in the era of COVID-19, highlighting the impact of the pandemic on marketing strategies and practices. It emphasizes the dynamic nature of the marketing landscape, showcasing how organizations have adapted to the challenges by embracing digital transformation, virtual experiences, and customer-centric approaches. The study also recognizes the importance of agility and resilience in navigating the changing landscape and emphasizes the need for marketers to stay abreast of emerging trends and technologies to thrive in the post-pandemic world.

Keywords: customer behavior shifts; COVID-19; digital transformation; online advertising; remote work; virtual events; social media engagement; marketing trends (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:320723

DOI: 10.5772/intechopen.112018

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