Competitive Analysis to Innovate the Business Model of Small and Medium-Sized Enterprises in the Dairy Industry: A Study from an Emerging Market

Andres Ramirez-Portilla and Erick Guillermo Torres Bermudez

A chapter in Competitiveness in the New Era from IntechOpen

Abstract: Around the world, innovation strategy is becoming necessary for companies of all sizes. In any case, a solid innovation strategy results from a planned examination of the competitive environment. The selection of the relevant factors to consider for a suitable competitive analysis that supports the decision-making process to establish an innovation strategy could be a challenge for firms, particularly for small and medium-sized enterprises (SMEs). This chapter develops two main elements to fulfill a meaningful competitive analysis oriented to the innovation of prevalent conditions in the Mexican dairy industry: A sectorial competitive analysis focused on innovation conditions and a benchmarking of innovation efforts of a leader in the market. The study enlightens the opportunities for innovation in the business model of SMEs in the dairy industry in Mexico, with practical managerial implications transferable to other sectors.

Keywords: competitive analysis; benchmarking; innovation; SMEs; dairy industry; emerging markets (search for similar items in EconPapers)
JEL-codes: Q56 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:324161

DOI: 10.5772/intechopen.113348

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