The Critical 15Ps of Evaluating Internationalisation Readiness

Bamidele Ayemibo

A chapter in Business, Management and Economics Annual Volume 2024 from IntechOpen

Abstract: The research aims to critically evaluate the readiness of Nigerian firms for internationalization within the context of the African Continental Free Trade Agreement (AfCFTA). It employs quantitative research methods and a survey of 118 businesses across Nigeria with various exportable products and geographical locations. The data, analyzed using SPSS statistics, showed high reliability with a Cronbach's alpha index of 0.939. Approximately 89% of respondents are aware of AfCFTA. The study identifies 15 factors influencing internationalization, offering one of the most comprehensive lists in this field. Hypothesis testing demonstrated that all these factors significantly affect businesses' internationalization prospects (P

Keywords: African continental free trade agreement; barrier to internationalisation; businesses; export; export market; export readiness model; export readiness evaluation criteria; internationalisation; internationalisation readiness; market knowledge; pre-internationalisation; paperwork; positioning; potentials; products; promotion; readiness; stimuli (search for similar items in EconPapers)
JEL-codes: M00 M2 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:325231

DOI: 10.5772/intechopen.113337

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